Product Owner CRM (w/m/d – all genders welcome!)

Frame

Start date:  immediately / Full-time (40 hours) / Application deadline: February 17, 2026 / Work location: Remote

This is us:

Steps can do more than we think: they influence how we feel, move, and live. That’s why we make shoes that are as minimal as possible, restoring our feet’s natural freedom. Because we’re actually made for walking barefoot. What began in 2015 with the search for suitable children’s shoes became a mission: as little shoe as possible, as much as necessary. Made from natural materials and under fair conditions – for a holistic, free walking experience. The steps we take in Wildlingen bring us a little closer to ourselves and let us feel what we and our feet are made for. Conscious movements, the fascination of nature, the power of the moment – ​​Wilding our lives with every step.

You as part of Wildling:

As  Product Owner CRM (m/f/d – all genders welcome!),  you will be responsible for the further development of Wildlings CRM along the entire customer journey. You will ensure that our CRM strategy is effectively implemented – with the goal of strengthening orientation, repeat purchases, and long-term customer loyalty. You will take on the professional leadership of the CRM stream, collaborate with Creative Strategists and our Analysts, and shape CRM as a central component of the brand experience.

These tasks await you:

You will assume professional responsibility for the CRM / Customer Relations stream and continuously develop it further.
You translate the CRM strategy into concrete CRM journeys, campaigns, and systems along the customer lifecycle – from onboarding to retention and winback.
You develop and maintain a clear segmentation and progression logic based on customer, purchase, and behavioral data.
You design and optimize CRM campaigns , automations, and brand-defining communication moments via email, WhatsApp, and SMS.
You ensure brand-compliant, consistent and appreciative CRM communication across all relevant touchpoints.
You work with data-driven Shopify data, CRM KPIs, surveys and customer feedback, and derive concrete optimizations from this.
You work closely with creative strategists, analysts and developers, connecting brand, data and technology.

This is how you enrich our lives:

CRM & Lifecycle:  Several years of experience in CRM, lifecycle and retention marketing (ideally e-com/D2C) with a holistic view of the customer lifecycle.
Channels & Journeys: Very strong hands-on experience in email and WhatsApp/SMS marketing and the development of high-performing, brand-compliant, cross-channel journeys.
Klaviyo:  In-depth operational expertise from setup and strategy to flows, segmentation and QA, reporting and optimization.
Data & Tech: Data-driven approach to work, strong in analysis, testing and optimization; very good understanding of Shopify, CRM data, integrations and data hygiene.
Work style & mindset: Structured, independent work style with a high understanding of the brand, ownership, curiosity and confident communication in German and English.
Leadership experience (optional):  Experience in the professional and/or disciplinary leadership of teams is a plus, but not a requirement.

This is how we work and this is what you can expect from us:

This is how we work:We design together – your ideas count from the very beginning.
Learning organization: curious, courageous & open to change
Appreciative collaboration with room for personal development
Remote-first with lots of flexibility in location and time
Close collaboration via tools like Slack & Asana
Regular personal exchange in co-working spaces & team meetings
4 joint team events per year
Our benefits:Flexible working hours & high compatibility of job, family & leisure
Optional company bike for you and your family
Employee discount on our products
Corporate fitness offers
Individual further training opportunities
Optional sabbatical
Workation up to 180 days/year
PME Family Service (Childcare, Care, Counseling & Health Prevention)
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Here’s what happens next:

We are particularly interested in applications that contribute to our efforts to strengthen diversity at Wildling. If you see yourself in this description and would like to join us, we would love to hear from you.Please send your CV , without photo and date of birth.
Instead of a traditional cover letter, we would like to ask you to give us an initial insight into your motivation and expertise by answering the two questions in the application form.
Your salary expectations and your earliest possible start date
You can find  all the information about our recruiting process here . If you have any questions, please feel free to contact our recruiting team at jobs@wildling.shoes ; we’re happy to help.

We look forward to receiving your application!